Prof. Ramakanta Sahoo

Assistant Professor

Mr. Ramakanta Sahoo is Assistant Professor and HOD of MBA at TITE, with 15 years of experience in Marketing and HRM. Currently pursuing his Ph.D., his interests include consumer behavior, digital marketing, and organizational behavior. A published researcher and active member of AIMA, AMA, and NHRDN, he has conducted workshops on HR and digital marketing and holds a patent for an AI-based energy-saving device.

Education

M.A in English and MBA with Specialisation HR and Marketing, Pursuing PhD

Specialisation

Marketing and Human Resource Management. Areas of interest include consumer behavior, digital marketing, HR Planning, and organizational behavior, reflecting a deep passion for understanding both markets and people.

Courses Taught

Consumer Behavior, Digital Marketing, Strategic HRM and Strategic Management

Membership of professional bodies

1. Patent: Member, Professional Associations of AIMA
2. CMember, Professional Associations of AMA
3. Member, Professional Associations of NHRDN

Research and Publications

1. Published a research paper “consumer cynicism towards online shopping in rural Areas” in reputed in international journals IJRAR

2. Published a research paper “consumer Perception in shopping malls in B town cities” in AMA

3. Presented papers at management conferences on topics like digital branding, workforce motivation, and customer experience.

Conference/Workshops/FDP attened

1. Attended TEQIP-III FDP on: Impact on Softskill in Technical Education” in 2021 organized by, BPUT.
2. Attended AICTE 5 days FDP on “Outcome based Education” from 12/7/2022- 17/07/2022 organized by AICTE.
3. Attended TEQIP-III FDP on “Strategic Thinking for Business Sustainability” from 24/5/2022-27/5/2022 organized by SOA University.
4. Attended IIM sponsored webinar on “Strategic Leadership and Change Management” on 2020 organized by IIM, Kolkata.
5. Attended AICTE sponsored FDP on” Life Skill Management” from 26/12/2024- 03/01/2025 organized by IIT, Bhubaneswar.
6. Attended and presented a paper FDP on: “Crisis Management and Organizational Resilience” from 18/10/2024-23/10/2024 organized by Centurion University, Bhubaneswar.
7. Attended a FDP on: “Research Methodology and Data Analysis Using SPSS & R” from 10/1/2025-15/01/2025 organized by SOA University, Bhubaneswar.

Awards & Achievements

1. Patent: AI-Based Wireless Electricity Consumption Monitoring and Saving Device Design No. 418778-001 Date of Issue: 18.07.2024 A smart system that uses artificial intelligence to monitor and optimize electrical consumption through wireless sensing and control mechanisms, promoting energy savings and efficiency.
2. Completed Coursera on Introduction to AI
3. Completed Coursera on Generative Artificial Intelligence

Faculty Details